If you run a small business, your website should be more than just a pretty page—it should help people find you online. That’s where SEO (Search Engine Optimization) comes in. Think of it as making your website easier for Google to understand, so it shows up when someone searches for what you offer.
Here’s a simple, step-by-step guide to help you get started with SEO—no technical jargon required.
1. Organize Your Website Clearly
Make sure your website is easy to navigate. Your pages should be grouped in a way that makes sense—like "Services," "About," and "Contact."
Use short, clear page names like
yourbusiness.com/therapyinstead of random numbers or symbols.Keep your menu simple and easy to follow.
2. Use Strong Page Titles and Descriptions
Each page on your site should have a unique title (what shows up in search results) and a short description that tells people what they’ll find there.
Example:
Title: "Affordable Personal Training in Miami – Fit4Life Gym"
Description: "Small group and one-on-one fitness training in Miami. Book a free intro session today!"
Tip: Keep it short, clear, and focused on what makes your business valuable.
3. Add Helpful Content (and Use Keywords Naturally)
Write content that answers common questions your clients have—like “how to prep for your first therapy session” or “what to expect from a personal trainer.” This builds trust and helps Google understand what your site is about.
Use phrases people might search for (like “affordable therapist in Atlanta”) naturally in your content.
Avoid stuffing the same keywords over and over—it hurts more than helps.
Add photos and describe them with simple alt text (e.g., “gym class in action” or “massage therapy room”).
4. Make Sure You Show Up Locally
If you serve a specific area, local SEO is your best friend.
Claim your Google Business Profile (it’s free!) and keep it updated with your address, hours, and services.
Mention your city or neighborhood in your website content.
Ask happy clients to leave a Google review—it boosts your visibility.
5. Keep Improving Over Time
SEO isn’t one-and-done. Make small updates regularly, like adding blog posts or sharing announcements. Keep your contact info consistent everywhere online—Google loves that.
And yes—promote your website wherever you can: on social media, email signatures, business cards, even in your voicemail message.
Feeling Stuck?
If SEO still feels confusing or like just one more thing on your to-do list—I get it. That’s why I offer personalized design and strategy services for small businesses like yours. Let’s chat about how to get your website working for you, not the other way around.
👉 Schedule Free Consultation
SEO doesn’t have to be scary. Start with one or two tips from this list and build from there. You’ve got this—and I’m here if you need support.
